A global campaign to “Take Control”
“Launched in 2018, the #BecauseISaySo campaign returns in 2026 with a strong message: #TakeControl. Its objective is clear: encourage everyone to play an active role in managing their health by monitoring their blood pressure and taking control of their health.”
Designed as a global initiative, the campaign is built on three complementary levers: patient information, collaboration with health care professionals and organizations, and engagement by the medical community to promote good practices. It also aligns with the international May Measurement Month initiative, dedicated to raising awareness about blood pressure measurement.
#BecauseISaySo is endorsed by May Measurement Month and the International Society of Hypertension (ISH), and is carried out in collaboration with patients.
View the 2026 campaign
High blood pressure: A global public health challenge
1.4 billion
adults aged 30–79 worldwide were living with high blood pressure in 20241.
44%
An estimated 44% of adults with high blood pressure are unaware of their condition1.
1/5
High blood pressure is well-controlled in about one in five adults (23%)1.
Understanding high blood pressure
High blood pressure is a chronic disease defined by blood pressure that is too high and persists over time. It is one of the leading risk factors for cardiovascular disease. Continuing to rise, it is now one of the leading causes of premature death worldwide according to the WHO1. However, high blood pressure can be well-controlled — provided it is detected early and managed appropriately1.
Servier’s long-standing commitment to tackling high blood pressure
As the world’s leading pharmaceutical group in high blood pressure2, Servier aims to play a key role in improving diagnosis and patient follow-up. Our expertise is put to work in service of innovative therapeutic solutions and large-scale awareness initiatives.
The “#BecauseISaySo” campaign fully illustrates this patient-centered approach. Beyond treatment, the aim is to support everyone in understanding and managing their condition day-to-day and to enable them to play an active role in managing their health.
“What makes “#BecauseISaySo” truly unique is not only its rapid growth, but the impact that comes with it. In less than a decade, we have gone from a few million people reached to nearly 100 million people worldwide.”
The 2026 edition of the campaign mobilizes a large majority of the Group’s affiliates through digital activities, local partnerships, and on-the-ground events, in collaboration with health care professionals and patient organizations. This collective momentum strengthens the campaign’s global impact and helps drive lasting behavior change.
[1] World Health Organization, September 2025 – https://www.who.int/fr/news-room/fact-sheets/detail/hypertension
[2] IQVIA, Analytics Link / World 84 countries – MAT Q3-2025