On Brain Tumor Awareness Week (Saturday, October 25 to Saturday, November 1, 2025), we reaffirm our determination to innovate and improve the lives of people living with brain cancer. Initiatives led by our teams in Australia, Brazil, and Italy illustrate the strength of a collective commitment dedicated to supporting patients.
A global commitment to patients living with brain tumors
Each year, Brain Tumor Awareness Week, organized by the International Brain Tumor Alliance (IBTA), brings together the scientific community, associations, and patients worldwide to raise awareness of brain tumors and to encourage progress in medical research.
Oncology is one of our key areas of innovation, aligned with our ambition to develop therapies that aim to transform the lives of people living with rare forms of cancer. Our goal is to become a focused and innovative player in the treatment of rare cancers, including brain tumors (gliomas).
In Australia: A white paper to better understand the tragic burden of an invisible brain cancer
Servier work alongside the brain cancer community to enhance understanding glioma across Australia. This unprecedented collaboration has achieved significant milestones, reshaping brain cancer advocacy and policy engagement by giving a voice to those fighting this diagnosis. The key accomplishment is the comprehensive white paper “Invisible Brain Cancers,” funded by Servier, but developed independently with guidance from a six-person expert advisory committee.
The white paper was endorsed by 18 patient advocacy groups and clinical organizations.
In Brazil: Raising awareness and building momentum with patients’ stories
Our teams in Brazil launched the awareness campaign “This is a Glioma”, a movement that seeks to increase the population’s knowledge about this rare type of brain tumor. The campaign combines medical and scientific information with real patient stories, as well as doctors and influencers who help bring more visibility to the challenges faced by those who receive this diagnosis. Together with the creative eye of Brazilian photographer Thiago Santos, the #PelaNossaCabeça movement also used social networks to highlight that glioma does not choose age, gender or social class.
In addition to social networks, the campaign also expands to a website with medical information and videos of patients’ stories. Their reports start from a common point – the initial shock of diagnosis and surgery – and explore individual trajectories of overcoming and treatment.
An awareness campaign for glioma kicks off in Italy
Servier Italy launched an awareness initiative involving a multidisciplinary task force of clinicians and patients dedicated to brain tumors. Specifically, the goal of the campaign is to better define glioma, draw attention to unmet needs in the treatment pathway, and outline the actions necessary to promote equitable, innovative, and effective care and assistance.
As part of the project, two key documents – a Charter and a Manifesto – were created and presented to national Institutions and political representatives.
This campaign is the outcome of a year-long dialogue process and has been endorsed by main scientific societies and the national federation of cancer volunteer associations involved in the treatment of brain tumors in Italy.
Glioma: a rare, aggressive brain tumor
Glioma is the most common primary brain tumor in adults. While brain cancers are difficult to treat, detecting and removing the tumor as early as possible is crucial to optimizing prognosis.