Hypertension: a new campaign Because I Say So for Servier

29/04/2019

Hypertension: Servier is launching, with the endorsement of the International Society of Hypertension, the second edition of “Because I Say So”: a public campaign to raise awareness of blood pressure measurement.

  • Hypertension is the leading cause of mortality, responsible for around 10 million deaths worldwide per year[1].
  • Only one person in two of people with high blood pressure are aware of it making regular blood pressure checks vitally important.

Paris, France, 29 April 2019 – Servier, an international pharmaceutical company, will launch on May 1st, in collaboration with the May Measurement Month initiative run by the International Society of Hypertension (ISH) and for the second year, “Because I Say So”, a worldwide campaign to raise public awareness about the importance of having their blood pressure checked.

With an estimated 1.2 billion sufferers[2] in the world, hypertension is the leading cause of mortality[3].

High blood pressure is the most common chronic disease in France, affecting nearly one in three adults. In 2015, the prevalence of hypertension in France was 30.6% and since 2006, there has been no decrease in the prevalence of hypertension and no improvement in the detection and management of hypertension could be demonstrated[4].

Moreover, hypertension is the leading risk factor for heart disease and stroke. Other complications can include heart failure, peripheral vascular disease, renal impairment, retinal hemorrhage and visual impairment.

Hypertension is known as the ‘silent killer’ because despite there being no signs or symptoms it can lead to serious cardiovascular disease. A blood pressure test is the only way to find out if blood pressure is too high.


10 Million
Each year, hypertension is responsible for around 10 million deaths worldwide. (Source: WHO)

 

62%
Hypertension is thought to be responsible for 62% of Strokes. (Source: French Federation of Cardiology)

 

29.2%
An estimated 29.2% of the adult population is expected to suffer from the condition in 2025, representing 1.56 billion people. (Source: Lancet)


 

“Because I Say So”, a worldwide awareness campaign to incite people to get their blood pressure checked.

Launched in 70 countries, the second international awareness campaign “Because I Say So” aims to refocus public attention by encouraging young adults to motivate their parents and loved-ones to get their blood pressure checked.

“With 50 years of expertise in the field, Servier continues its commitment to high blood pressure to fight this scourge, which is the leading cause of preventable death in the world,” said Dr. Pierre Gaillard, Director of Global Marketing & Market Access at Servier. “The objective of this awareness campaign is to anchor preventive culture among the general public to make everyone an actor in the fight against this silent chronic disease.”

Having their blood pressure checked allows older adults to manage their blood pressure and reduce their risk of a cardiovascular event. The purpose of the campaign is to put this disease back in the spotlight because talking to those around you – friends or family – about hypertension can make a difference to their lives.

 


The first campaign was implemented in 2018, still in collaboration with the May Measurement Month (MMM) and ISH. The first campaign was implemented in 30 countries across the globe, and 15 million people were reached with the Global posts and messages in different social media (Facebook, LinkedIn and Twitter). The rate of engagement (liked, shared, comments) was superior to 4%, it means twice more than for a similar campaign of awareness.


More information on www.becauseisayso.net

 

Servier Media Relations contacts :

Sonia Marques : media@servier.com – Tél. +33 (0)1 55 72 40 21 / + 33 (0) 7 84 28 76 13
Jean-Clément Vergeau : media@servier.com – Tél. +33 (0)1 55 72 46 16 / + 33 (0) 6 79 56 75 96
Karine Bousseau : media@servier.com Tél. +33 (0)1 55 72 60 37 / + 33 (0) 6 49 92 16 05

 

[1] Source : World Health Organization (WHO).

[2] NCD Risk Factor Collaboration (NCD-RisC). Worldwide trends in blood pressure from 1975 to 2015: a pooled analysis of 1479 population-based measurement studies with 19·1 million participants. Lancet 2017;389:37-55.

[3] Poulter N et al. Lancet. 2015;386(9995):801-812.

[4] Perrine AL, Lecoffre C, Blacher J, Olié V. L’hypertension artérielle en France : prévalence, traitement et contrôle en 2015 et évolutions depuis 2006. Bull Epidemiol Hebd 2018;10:170-9.